ProjectB.Basketball

Project B is an ambitious new basketball league that plans to debut next fall with both men’s and women’s five-on-five competition. Unlike experimental formats like three-on-three, organizers emphasize this will be elite, professional basketball designed to compete on a global scale. Founders & Leadership: Skype co-founder Geoff Prentice and former Facebook executive Grady Burnett Chief Basketball Officer: Alana Beard, four-time WNBA All-Star and 2016 champion Investor Athletes: Novak Djokovic, Sloane Stephens, Candace Parker, Lauren Jackson, Steve Young The venture also has backing from Quiet Capital, Sequence Equity, and Mangrove Capital. Funding and Player Incentives According to reports, Project B has sought as much as $5 billion in funding to build the league. While actual fundraising totals have not been disclosed, Sequence Equity called its stake in Project B the firm’s “biggest investment to date.”

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